Watch You Grow is Paediatric Occupational Therapy working with families and children in order to guide them through what is often the most challenging, confusing part of their therapy journey post diagnosis.

It was very important that we built an identity to reflect the needs of these children, and to offer something starkly different to other companies present in this space.

The style of Watch You Grow’s brand identity is both quirky and professional, reflecting and relating to the client and their parents. This identity aims to appeal to its clients through a positive colour palette, readable fonts and dynamic layouts that adapt to application across all touch points. 

Watch You Grow’s identity shows its audience that learning and growth doesn’t have to be all clinical and intimidating, but instead that there’s plenty of room for enjoyment and celebration throughout the learning process.